A packaging design and visual identity system created for an 11-flavor ice cream collection. The concept combines bold typography, hand-drawn ingredient illustrations and flavor-specific color coding to give every product its own personality while keeping the entire range visually consistent.
The packaging system was designed to be distinctive, scalable and recognizable on shelf. Each flavor uses its own accent color and custom ingredient illustration, while the shared typography, cream base and graphic structure connect the complete product family. The project was extended beyond packaging into campaign art direction and lifestyle visuals, creating a cohesive brand world across product packaging, advertising and digital communication.
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