We use cookies and similar technologies on our website in order to provide and secure our website, analyse its use, measure the effectiveness of our advertising activities and, where you have given your consent, personalise advertising and create audiences for remarketing purposes.
Cookies are small text files that are stored on your device when you visit a website. Similar technologies may include pixels, tags, local storage, browser identifiers and other technologies that allow information to be stored on or accessed from your device.
Some cookies and technologies are strictly necessary for the operation, security and functionality of our website. Other cookies and technologies are optional and are used only after you have given your consent.
Where the storage of information on your device or access to information already stored on your device requires consent, the legal basis is Section 25(1) TDDDG. Where personal data is subsequently processed on the basis of your consent, the legal basis is Art. 6(1)(a) GDPR.
Strictly necessary technologies may be used without your consent where the requirements of Section 25(2) TDDDG are met.
You may reject optional cookies and tracking technologies without losing access to the essential functions of our website.
1. Categories of Cookies and TechnologiesStrictly Necessary Cookies
Strictly necessary cookies and technologies are required for the basic operation, security and technical functionality of our website.
They may be used, for example, to:
- provide essential website functions;
- maintain website security;
- remember your privacy and cookie preferences;
- enable forms or other functions expressly requested by you;
- prevent misuse or technical errors.
Where these technologies are strictly necessary to provide a digital service expressly requested by you, they may be used without prior consent.
Analytics and Performance Cookies
Analytics and performance technologies help us understand how visitors use our website.
They may allow us to analyse information such as:
- pages visited;
- duration of visits;
- navigation paths;
- traffic sources;
- interactions with website content;
- technical errors;
- device and browser information;
- approximate location information.
We use this information to analyse and improve the performance, usability and content of our website.
Analytics technologies that require consent are activated only after you have given your prior consent.
Marketing and Advertising Cookies
Marketing and advertising technologies are used to measure advertising campaigns and, where you have consented, to support personalised advertising, audience creation, remarketing and retargeting.
They may be used to:
- measure whether an advertisement leads to a visit, enquiry, registration, purchase or other conversion;
- attribute conversions to advertising campaigns;
- create or use advertising audiences;
- show advertising to previous website visitors;
- measure advertising performance;
- personalise advertising;
- limit or optimise the frequency and relevance of advertising.
Marketing and advertising technologies are activated only after you have given the required consent.
Functional Cookies
Functional cookies may enable additional features and personalised functions that are not strictly necessary for the basic operation of the website.
Where required by law, these technologies are activated only after you have given your consent.
2. Google Analytics 4
We use
Google Analytics 4, a web analytics service provided by Google.
Google Analytics 4 helps us understand how visitors interact with our website and allows us to analyse website usage and improve our online services.
Depending on your consent choices and our technical configuration, Google Analytics may process information including:
- IP address;
- browser type and browser settings;
- device type and operating system;
- referring website or advertising source;
- pages visited;
- date and time of visits;
- interactions with website content;
- session information;
- approximate geographical information;
- device or browser identifiers;
- information relating to conversions and user journeys.
Google Analytics may use cookies and similar technologies for these purposes.
Analytics-related storage is activated only after you have given the required consent.
The legal basis for storing or accessing information on your device is Section 25(1) TDDDG. The legal basis for the subsequent processing of personal data is Art. 6(1)(a) GDPR.
We use Google Consent Mode to communicate your consent choices to Google and to adjust the behaviour of Google tags accordingly.
The relevant consent signals may include:
- analytics_storage;
- ad_storage;
- ad_user_data;
- ad_personalization.
Google describes analytics_storage as the consent setting for analytics-related storage, while ad_storage, ad_user_data and ad_personalization relate to advertising storage, advertising-related user data and personalised advertising.
Where Google Analytics is linked with Google Ads, data may be shared between these services in accordance with your consent choices and our account settings.
3. Google Ads Conversion Tracking
We use
Google Ads Conversion Tracking to measure the effectiveness of our advertising campaigns.
Conversion tracking may allow us to determine whether a user who has interacted with a Google advertisement subsequently performs a defined action on our website, such as:
- visiting a particular page;
- submitting an enquiry;
- completing a contact form;
- registering;
- making a purchase;
- completing another defined conversion action.
Depending on your consent choices and our technical configuration, Google Ads may process information including:
- advertising identifiers;
- browser and device information;
- IP address;
- page views;
- advertisement interactions;
- conversion events;
- referring URLs;
- timestamps;
- campaign information;
- cookie or device identifiers.
Google Ads conversion technologies that require consent are activated only after you have given your prior consent.
The legal basis for storing or accessing information on your device is Section 25(1) TDDDG. The legal basis for the subsequent processing of personal data is Art. 6(1)(a) GDPR.
4. Google Ads Remarketing and Personalised Advertising
Where you have given your consent, we may use
Google Ads Remarketing and related advertising features.
These technologies may allow us to create audiences based on previous interactions with our website and to show relevant advertising to those audiences on Google services or participating websites.
Depending on the services enabled, Google may use information about your previous interaction with our website for:
- remarketing;
- audience creation;
- personalised advertising;
- advertising measurement;
- campaign optimisation.
These functions are activated only after the required consent has been obtained.
Google requires advertisers using relevant advertising measurement, remarketing and personalisation features for users in the European Economic Area to collect appropriate consent and transmit the relevant consent signals.
5. Google Consent Mode
We use
Google Consent Mode to communicate your consent choices to Google services.
Consent Mode does not replace our consent banner. It allows Google tags to adjust their behaviour according to the choices you make through our consent management tool.
Depending on your selection, the following consent settings may be used:
analytics_storageControls whether analytics-related storage, such as cookies used by Google Analytics, is permitted.
ad_storageControls whether advertising-related storage, such as cookies used for advertising purposes, is permitted.
ad_user_dataControls whether advertising-related user data may be sent to Google.
ad_personalizationControls whether data may be used for personalised advertising.
For personalised advertising, Google states that both ad_user_data and ad_personalization must be granted.
Where you do not grant the corresponding consent, the relevant consent signals are set accordingly.
6. Meta Pixel
We use the
Meta Pixel, a technology provided by Meta Platforms, in connection with advertising on platforms such as Facebook and Instagram.
The Meta Pixel helps us measure the effectiveness of our advertising campaigns and understand whether users perform certain actions on our website after viewing or interacting with an advertisement.
Depending on your consent choices and our technical implementation, the Meta Pixel may process information including:
- IP address;
- browser information;
- device information;
- page views;
- referring URL;
- interactions with website content;
- timestamps;
- browser or device identifiers;
- advertising-related identifiers;
- conversion events;
- information relating to advertising campaigns.
Conversion events may include, depending on the functions available on our website:
- page views;
- contact form submissions;
- enquiries;
- registrations;
- purchases;
- other actions defined by us as advertising conversions.
The Meta Pixel may also be used, where you have given your consent, to create audiences for advertising and to support remarketing or retargeting.
The Meta Pixel and associated marketing technologies are activated only after you have given the required consent.
The legal basis for storing or accessing information on your device is Section 25(1) TDDDG. The legal basis for the subsequent processing of personal data is Art. 6(1)(a) GDPR.
Meta may process information collected through the Meta Pixel for measurement, security, analytics and advertising purposes in accordance with Meta's applicable terms and privacy information.
Depending on the specific processing activity, Meta may process certain data for its own purposes or under applicable contractual arrangements with us.
7. Consent Management
When you first visit our website, you are given the opportunity to decide which optional cookies and technologies you wish to allow.
You may choose to:
Accept AllAllow all optional analytics, marketing and advertising technologies.
Reject AllReject all optional technologies that require your consent.
SettingsChoose individual categories according to your preferences.
Rejecting optional cookies must not prevent you from using the essential functions of the website.
Optional analytics and marketing technologies are not activated unless the legally required consent has been obtained.
Your consent is voluntary.
You may withdraw or change your consent at any time with effect for the future by reopening the
Cookie Settings or
Privacy Settings available on our website.
Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Under the GDPR, consent must be freely given, specific, informed and unambiguous, and users must be informed of their ability to withdraw it.
The option to reject optional cookies should be as easily accessible as the option to accept them. EU guidance specifically warns against interfaces that make refusal materially more difficult than acceptance.
8. Processing Before Consent
Optional analytics and advertising cookies that require consent are not stored before the required consent has been obtained.
Where Google Consent Mode is used, Google tags may technically operate differently depending on the implementation and consent state. Any implementation is configured to respect the user's consent choices and applicable legal requirements.
No Meta Pixel-based remarketing or advertising audience processing requiring consent is activated before the relevant marketing consent has been given.
9. Third-Party Providers
The analytics and advertising technologies described above are provided by third parties, including Google and Meta.
These providers may receive personal data in connection with the use of their technologies.
Depending on the individual service, the providers may process data such as:
- IP address;
- device identifiers;
- browser identifiers;
- interaction information;
- advertising identifiers;
- conversion information;
- technical information;
- usage information.
Information regarding the specific providers, purposes, categories of data and storage periods is also available through our consent management tool.
10. International Data Transfers
Some of the service providers used by us may process personal data outside the European Union or the European Economic Area, including in the United States.
Where personal data is transferred to a country outside the European Union or European Economic Area, such transfers are carried out only where an appropriate legal basis and the safeguards required by applicable data protection law are available.
Depending on the provider and processing activity, these safeguards may include:
- an adequacy decision by the European Commission;
- participation in an applicable recognised data-transfer framework;
- Standard Contractual Clauses approved by the European Commission;
- other legally recognised safeguards.
Further information concerning international transfers may be found in the privacy information of the respective provider.
11. Storage Periods
The storage period depends on the individual cookie, technology and processing purpose.
Session cookies are generally deleted when you close your browser.
Persistent cookies remain stored on your device for a defined period or until they are deleted manually.
Analytics and advertising providers may apply different retention periods to information processed through their services.
Detailed and current information regarding:
- cookie name;
- provider;
- category;
- purpose;
- storage duration;
is available through the cookie settings or consent management tool on our website.
12. Managing and Deleting Cookies
You may change your cookie preferences at any time through the
Cookie Settings or
Privacy Settings available on our website.
You may also configure your browser to:
- block cookies;
- restrict cookies;
- delete existing cookies;
- receive notifications when cookies are set.
Please note that browser settings operate independently from the consent management tool on our website.
Blocking strictly necessary technologies may affect the technical operation of certain website functions.
Rejecting optional analytics or advertising cookies does not prevent access to the essential content and functions of our website.
13. Your Rights
Where we process personal data relating to you, you may have the following rights under applicable data protection law:
- the right of access;
- the right to rectification;
- the right to erasure;
- the right to restriction of processing;
- the right to data portability;
- the right to object where the applicable legal requirements are met;
- the right to withdraw consent at any time with effect for the future;
- the right to lodge a complaint with a competent data protection supervisory authority.
Further information regarding your rights and how to exercise them can be found in the section
“Your Rights” of this Privacy Policy.
14. Changes to These Cookie and Tracking Provisions
We may update these provisions from time to time, for example where:
- we introduce or remove analytics or advertising services;
- service providers change their technologies;
- legal requirements change;
- our technical implementation changes.
The current version of this Privacy Policy is available on our website.