Cantero

Our goal: build an equestrian brand that feels premium, but not niche — wearable every day and scalable across products.

Key design decisions:
• No horse cliché (because we speak to riders and non-riders)
• A reduced “C / CT” monogram for small placements (buttons, tags, embroidery)
• A refined serif wordmark to communicate quality and timeless confidence
• A system that stays strong in black & white (production-first)

Result: a logo family that works across labels, packaging, digital store, and future