Custom Takeaway Cup Packaging Design for a Restaurant

For this restaurant project, we developed a distinctive takeaway cup packaging design built around an original custom illustration.
The illustration became the central visual element of the packaging and later formed the basis for the wider visual identity of the restaurant. Applied across the takeaway cups, it creates an immediately recognizable look while giving the packaging a warm, handcrafted and memorable character.
The design was created to work both functionally and visually in a real food and beverage
environment. The illustrated composition wraps naturally around the cup, while the
typography and brand messaging remain clear and easy to read.
Beyond its practical role, the cup becomes an important branded packaging touchpoint.
Customers carry the restaurant identity outside the physical location, helping extend brand
recognition into everyday urban environments, takeaway service and social media.
The project demonstrates our approach to restaurant packaging design and food &
beverage branding, where packaging is treated not as an isolated item, but as an integral part of the customer experience.
Custom illustration and takeaway cup packaging design by PUBLICA.