KHRUSTYLE SWEET SNACK PACKAGING DESIGN

For KHRUSTYLE Sweet Snack, we developed a vibrant and scalable packaging system for a range of sweet cereal snacks with different fillings and flavor profiles.
The main challenge was to create packaging that feels playful and indulgent while remaining clear and recognizable in a competitive retail environment. Each flavor is defined by its own distinctive color palette and appetizing ingredient imagery, while the overall composition, typography and brand hierarchy remain consistent across the entire product family.

Bold color coding makes the range easy to navigate at a glance. Chocolate & hazelnut, ice cream, strawberry and salted caramel each have their own visual character, while the prominent SWEET SNACK name and consistent product presentation create strong recognition across the collection.
A key focus of the project was shelf impact and clear product communication. Large typography, dynamic ingredient compositions and expressive product imagery help communicate flavor quickly and make the packaging stand out both individually and as a complete range.

The result is a flexible FMCG packaging system that can grow with new flavors while maintaining a cohesive KHRUSTYLE identity. The project reflects PUBLICA’s approach to food and snack packaging design, combining strong visual differentiation, clear flavor communication and a scalable system created for real retail environments.

Packaging design and visual system by PUBLICA.