For Bamboo, we developed custom chopsticks packaging as part of the restaurant’s wider Asian food branding and takeaway packaging system.
The design extends the Bamboo visual identity into one of the smallest customer touchpoints, turning a functional restaurant accessory into a recognizable branded element. A clean white base is combined with bright graphic details and the brand’s signature colors to create a compact packaging solution that feels consistent with the broader restaurant identity.
The chopsticks packaging was designed to be practical, easy to use and visually distinctive across sushi orders, Asian food delivery and takeaway service. Its simple structure keeps the focus on usability, while the graphic treatment reinforces brand recognition at every stage of the customer experience.
By applying the same visual language used across Bamboo food packaging and takeaway boxes, the chopsticks sleeve becomes part of a cohesive restaurant packaging system rather than a standalone item.
The result is a small but effective branded packaging detail that strengthens the overall Bamboo identity and adds consistency to restaurant, delivery and takeaway touchpoints.
Chopsticks packaging design and restaurant brand application by PUBLICA.
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