Cupcakes & Blooms Bakery Packaging Design

For Cupcakes & Blooms, we developed a colorful bakery packaging system designed for cakes, cupcakes, desserts and other confectionery products.

The goal was to create practical food packaging that also works as a strong extension of the brand identity. The packaging needed to feel joyful, recognizable and visually consistent across different product formats while remaining suitable for takeaway, gifting and retail presentation.

The system includes handled cake boxes, gift boxes and cylindrical packaging, all connected through a custom illustrated pattern, playful color palette and consistent brand elements. Each format was adapted to different product sizes while preserving the same recognizable visual language.

The custom pattern plays a key role in the packaging system, helping the brand stand out while creating continuity across boxes, containers and other branded applications.
The result is a flexible and scalable confectionery packaging system designed for bakeries, patisseries, gifting, takeaway and retail, combining functionality with a distinctive and memorable visual identity.

Bakery packaging design, cake box design and custom pattern development by PUBLICA.