EllaFe

The Ella’Fé logo is a refined expression of the brand’s philosophy, merging product design with visual identity in a way that feels intentional, elegant, and functional.
Design Rationale
The monogram “E” enclosed within a minimal circular frame is not just a decorative element. It draws directly from the physical form of Ella’Fé’s signature handbag hook. The circular shape mirrors the top base of the product, while the flowing curve of the “E” reflects the hook’s structure. This creates a strong visual and conceptual link between the product and the brand mark, reinforcing recognition and meaning.
By integrating the shape of the core product into the logo itself, the brand builds a cohesive identity where every detail speaks to both utility and beauty.
Typography and Wordmark
The wordmark uses a refined serif typeface chosen for its balance of modern clarity and classic elegance. Its proportions, spacing, and rhythm convey calm confidence and timeless sophistication. The supporting tagline system (“YOUR BAG” and “YOUR SERVICE”) allows for versatile application across both B2C and B2B touchpoints without sacrificing brand consistency