For JOMO, we developed a distinctive restaurant packaging system designed for takeaway and food delivery, combining custom illustration, kraft materials and a playful visual language.
The branded paper bags feature expressive character illustrations, a recognizable green color palette and consistent JOMO brand elements. Together, these details transform everyday takeaway packaging into a memorable customer touchpoint and extend the restaurant identity beyond the physical space.
The packaging system was created to remain visually consistent across different formats while adapting to the practical needs of food delivery and takeaway service. Kraft materials add a natural and approachable character, while bold illustration helps the packaging remain recognizable and distinctive.
A strong focus was placed on brand recognition across the full customer journey, from ordering and delivery to the final takeaway experience. The packaging works not only as a functional carrier, but also as a visible extension of the JOMO brand.
The result is a flexible restaurant packaging system that combines food packaging, custom illustration and brand identity into one cohesive visual experience.
Restaurant packaging design, takeaway packaging and custom illustration by PUBLICA.
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