For CHERRY 44, we developed a flexible specialty coffee packaging and label design system created to organize a broad range of single-origin coffees and blends within one consistent visual identity.
Each coffee is defined by its own color code, helping customers distinguish origins and varieties quickly while keeping the entire product range clearly connected to the CHERRY 44 brand. The system was designed to work across coffees from Colombia, Guatemala, Ethiopia, Kenya, Costa Rica and custom blends without losing visual consistency.
The label architecture presents essential product information in a clear and structured way, including coffee origin, processing method, roast profile and tasting notes. This makes the packaging easy to navigate both in retail environments and online.
A key focus of the project was scalability. New coffees and seasonal varieties can be added to the range while preserving the same visual hierarchy, typography and overall brand language.
The result is a clean, functional and recognizable specialty coffee packaging system that gives each product its own identity while maintaining strong consistency across the full CHERRY 44 range.
Specialty coffee packaging and label design by PUBLICA.
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