Brass Band Bakery Packaging Design

For Brass Band Bakery, we developed a cohesive packaging system designed to create a consistent and recognizable brand experience across cakes, pastries, takeaway orders and beverages.

The packaging range includes cake boxes, pastry packaging, takeaway bags, coffee cups and printed packaging applications. Each format was designed to work as part of one visual system while responding to the practical requirements of different bakery products.
A rich red and warm cream color palette, refined typography and delicate graphic details give the packaging an elegant and distinctive character. Consistent use of these elements helps maintain strong brand recognition across different sizes, materials and customer touchpoints.

The system was designed for everyday bakery retail, takeaway and gifting, balancing visual impact with functionality and ease of use. The result is a flexible bakery packaging system that creates a cohesive presentation across the full customer experience, from an individual pastry or coffee to cake boxes and larger takeaway orders.

Bakery packaging design by PUBLICA.