Porches

This brand manual serves as a guide to ensure the visual identity of Porches Down South is applied consistently and with intention across all brand touchpoints. From logo usage and typography to color palette and brand voice — each element has been thoughtfully developed to reflect the charm, warmth, and elevated style that define the brand.

Rather than setting rigid limitations, this document is designed to inspire creativity while maintaining visual harmony. The strength of the brand lies in how these components work together to tell a cohesive and memorable story — one rooted in Southern hospitality, seasonal beauty, and personalized design.

Whether you are styling a front porch for everyday living or a festive holiday moment, the following guidelines will help ensure that every expression of the Porches Down South brand feels authentic, timeless, and unmistakably welcoming.