GAYDAY is not just a stylish clothing atelier. This is a way to bring something special to the image, something that will distinguish from hundreds of others and emphasize individuality. We have a task that is both simple and complex at the same time
We had to come up with a logo that would play on the contrast between the familiar and the unusual. To do this, we chose to work with color. What could be more contrasting than black and white?
Next was the font, and we settled on one that visually resembles the lines of the sketch. And then they put together a logo in which everything is simple and therefore unique
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