Modern health brands are not about “being natural” — they are about trust, scientific credibility, and design that speaks the language of science and style. We create identities that don’t just look beautiful — they build trust between the brand and its audience. In the project 2 Kapseln Bitte, we combined design, science, and the philosophy of conscious living. The brand produces scientifically proven dietary supplements made in Berlin — but it approaches health not as a routine, rather as an aesthetic of self-care. Our task at Publica was to express this idea through visual identity: a minimalist, distinctive logo with clear geometry, symbolizing the balance of science, purity, and mindfulness. Every element — from the capsule shape to the color-coding system — was designed to be instantly recognizable across all touchpoints: from porcelain jars to the brand’s digital platform.
2 Kapseln Bitte — made in Berlin, inspired by science. Design & strategy by Publica Agency.
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