Lucy Varnava Cookery School Packaging Design

For Lucy Varnava Cookery School, we developed a refined culinary brand identity and food packaging system designed to support cooking classes, events and the wider guest experience.

Founded by UK-based chef and culinary educator Lucy Varnava, the cookery school required a visual identity that felt personal, artisanal and professional while remaining flexible across packaging, merchandise and hospitality applications.

The project includes custom food packaging, kraft paper bags, branded cookies, textile applications, tote bags and event materials. A restrained natural color palette, botanical illustration and consistent brand elements create a warm and recognizable visual language across every touchpoint.

The branding system was designed to work across both functional and experiential applications, from food packaging and takeaway materials to merchandise used during cooking classes and events. Each element reinforces the same handcrafted character while maintaining visual consistency.

The result is a cohesive cookery school branding system that connects culinary identity, hospitality branding, food packaging and branded merchandise within one distinctive visual experience.

Cookery school branding, food packaging and branded merchandise design by PUBLICA.