The logo for LAURA BELLINI embodies timeless elegance, femininity, and accessible luxury. Designed for a jewelry line that merges affordability with sophistication, the symbol offers strong visual recall while remaining minimal and refined.
At the heart of the logo is a delicate emblem that resembles a butterfly in flight — a universal symbol of transformation and beauty. Upon closer look, the mark also reveals an abstract letter B, paying homage to the brand’s name and creating a clever, memorable visual identity.
The flowing symmetry of the shape brings a sense of harmony and grace, evoking the curves of fine jewelry and the natural fluidity of gold. Its soft, leaf-like elements and looped base give it warmth and humanity, while the clean execution keeps it modern and suitable for both digital and print applications — from jewelry tags to elegant shop displays.
The wordmark, set in a classic serif typeface, complements the emblem by reinforcing the values of trust, heritage, and refined femininity. The combination of symbol and type makes the logo instantly recognizable and adaptable across various touchpoints, from product packaging to in-store visual branding.
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