Double Stick Wafer Snack Packaging Design

For Double Stick, we developed a complete packaging design system for filled wafer
snacks, covering both individual product wrappers and retail display boxes.
The product range includes two distinctive flavors: vanilla ice cream and chocolate with
hazelnuts. Each variant has its own recognizable color palette and ingredient imagery, while typography, composition and product presentation remain consistent across the range.
The design was created to communicate taste immediately. Rich food photography, creamy textures and prominent product imagery make the filling and crispy wafer structure visible at first glance, helping the packaging create a strong appetite appeal in a competitive confectionery category.
A key part of the project was creating a system that works across different packaging formats.
The individual wrappers maintain clear brand recognition at product level, while the retail
display packaging extends the same visual language into a larger point-of-sale format
designed for shelf presentation.
Bright blue identifies the vanilla ice cream flavor, while a rich purple palette distinguishes the chocolate and hazelnut variant. Together, they create a cohesive but clearly differentiated product family.
The result is a scalable confectionery and FMCG packaging system that combines strong
shelf visibility, clear flavor communication and consistent branding across primary and
secondary packaging.
This project reflects PUBLICA’s approach to food packaging design, where visual appeal,
product hierarchy and real retail application are considered as one integrated system.
Packaging design, individual wrappers and retail display packaging by PUBLICA.